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    • Home
    • Get Seen
      • Visible Women
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      • The Playbook
      • Who's your dickhead?
    • Clients
    • Products
    • Get in touch
    • The Retreat
Verband Marketing
  • Home
  • Get Seen
    • Visible Women
    • 6 Weeks To Better Leads
    • The Playbook
    • Who's your dickhead?
  • Clients
  • Products
  • Get in touch
  • The Retreat

The algorithm hates me!

~ Everyone who's struggling to get seen on LinkedIn right no

I promise you it doesn’t.

 It just doesn’t understand you. 


The LinkedIn algorithm has one job - to keep users on the platform by serving content based around their interests.


This isn’t new. It’s the same premise that every other social media platform and search engine is built on.


Which means…it’s not here to serve creators and publishers. It doesn’t owe you anything just for showing up.


If you want it to push your content in front of people, it has to be able to understand what your content is about and who it’s for. And it does this not on a post by post basis, but on a profile by profile basis.

So it looks at what’s on your profile, what topics you consistently post about, who you’re connected to and their common identifiers e.g. are they mostly founders, do they come from similar industries, do they have a lot of connections in common, do they interact with similar profiles etc,


All of this trains the algorithm to understand the value you add to a specific specialism. The stronger the signals, the more likely it is to show your content to relevant people.


But this training takes time. It takes you being consistent and focussed on one topic, niche, or idea for a minimum of 6 weeks.


It takes intentional connection and engagement to the right people and content.

READY TO MAKE BETTER CONNECTIONS ON LINKEDIN?

What do I mean by one topic, niche or idea?

Having one focus anchors everything you talk about back to one message you want people to associate with you. 

It needs to be broad enough to provide plenty of different angles, but specific enough to stand out. 


For example “burnout’ isn’t a topic. But, “Toxic productivity is destroying our emotional wellbeing” is.


“AI Marketing for small business” isn’t a niche. 

But “Small businesses are sleeping on AI search to get found by customers” is. 


But that doesn’t mean writing this post 50 different ways until you’re sick of saying it. It’s about coming at the topic from every angle. 


It also doesn’t mean sharing sales posts every day. You can expand your content in a ton of different ways that all still point back to your main topic.


So, for the AI Marketing one, posts could include:

  • Lists: 5 ways small businesses can show up in AI search
  • Personal stories: I used to think SEO was enough, then AI search changed the game
  • Risk statements: The biggest mistake small businesses make with AI search visibility
  • Myth busting: AI search is only for big brands

And 100,s of other angles.


My main topic is helping women to promote their business without feeling like they have to perform for the approval of strangers on the internet.


Underneath that topic I cover - practical advice on how to promote your business, how to play nice with the algorithm, why women have anxiety about self promotion, where that anxiety comes from, who criticises women when they show up, how to deal with that criticism, how culture informs the way women are judged online.


The content is endless, the topic remains consistent. And the algorithm (whilst not always consistently) brings my content to the right people.


Repetition isn’t soulless, it’s how you get in front of the right people.

If you want a place to share every random thought you have on any topic that interests you, start a blog.


If you want to build authority and presence on LinkedIn, be focussed.

 "The engagement this week is doing exactly what you said it would if you are consistent and I'm getting a ton of followers and connections more than normal. It’s almost like you actually know what you are talking about ha ha - the scientist in me is very pleased with the evidence."


~ Lisa, Founder

I want better leads in 6 weeks

WHY 6 WEEKS?

Because that’s how long it takes to feel a noticeable shift. 


AND how long it takes to get past the consistency slump. You know the one, you start with good intentions but lose momentum after a few weeks, probably right before you’re about to get the pay-off.


Doing this in a structured way gives you the accountability and encouragement to keep going, and the support to answer the “is this going to work?” fear that will inevitably pop up. 

Not only that, but when we begin to claim our authority and expertise online, the little brain goblins often start piping up to sow doubt which, however hard we try, will make its way into your content. 


The content plan is only half the work. The bigger work comes in spotting where those insecurities show up and blocking them from editing your voice and softening your expertise. 

How does it work?

Start to finish the programme is 7 weeks. One week of planning, and 6 weeks of consistent posting based on a minimum frequency of 3 posts per week. 

FIND YOUR 1 IDEA

FIND YOUR 1 IDEA

FIND YOUR 1 IDEA

In week one we’ll workshop your topic based on your unique positioning, any offers you want to promote, or any other goal you have such as speaking gigs or podcast spots. 

BUILD YOUR PLAN

FIND YOUR 1 IDEA

FIND YOUR 1 IDEA

Based on that topic, I’ll provide you with a ton of different post titles using different hooks. You can then either create as you go, or write and schedule the full 6 weeks of content. Or a mix of both. This is especially helpful if you have any holiday planned. 

GET CONSISTENT

IMPROVE AS YOU GO

IMPROVE AS YOU GO

Over the 6 weeks you’ll only create content from this list. If you have new ideas, that’s fine, just check in to make sure they support your topic. 

IMPROVE AS YOU GO

IMPROVE AS YOU GO

IMPROVE AS YOU GO

Each week I’ll review your published posts and offer feedback on structure, language, hooks and CTAs, as well as where visuals can add value. If any concerns or doubts come up, or if I can see that you’re using language that makes you sound less confident in your posts, we’ll discuss it in the private group chat space. 

THESE WOMEN SAW THEIR CONSISTENCY PAY OFF

Meet K who was launching a new offer and felt nervous about promoting only one programme in case nobody signed up.

We mapped the posting frequency and angles to promote the offer whilst building in signposting during the sales process to other offers.


The result...

  • She sold out her new programme and already has a waitlist for the next one.
  • AND booked several people onto her regular offers.
  • Without overwhelming herself with excessive content creation.
  • She achieved this goal in just 4 weeks.

And it doesn’t just work on LinkedIn.


Meet B, who had grown her Instagram account to 3,000 but had stagnated.

We looked at what was working best for her, and agreed on one topic she’d concentrate on for the next two months without increasing the number of posts she was creating.


The results...?

  • We increased new net followers by 1,700% from 29 to 525
  • Post interactions increased by 9,800% from 1,380 to 13,700
  • Views increases by 218% from 32,552 to 103,714
  • Without increasing the number of posts she was putting out.

COMMUNITY BUILT IN

You’ll need expertise and guidance to get and stay on tack, but community is where a lot of growth happens when you are experiencing it alongside other women all moving towards the same goal. 


So you’ll be held inside community for the full 7 weeks. 

I’ll be in the community every day for support, feedback, and accountability. Me. My energy, my feedback, my encouragement.


Plus you’ll have access to some bonus workshop materials and exercises that will simplify your content strategy and make posting feel like an extension of your service, not in addition to it, as well as give you some tips on how to start turning interactions into leads and calls.


WHY LEARN THIS FROM ME?

For over 20 years, I’ve helped businesses get seen, properly.


I’ve built brands from the inside out: clarifying identity, sharpening positioning, and translating what makes a business different into authority people trust. I’ve seen what works, what doesn’t, and what quietly builds reputations that last.


I understood visibility.
I understood credibility.
I understood how brands become the obvious choice.


And then I went out on my own.


Suddenly, everything I knew how to do for other people felt much harder to do for myself.

I overthought my voice.
I worried about being judged.
I questioned how much of me was too much.


I found myself editing, softening, second-guessing — not because I lacked skill, but because being visible as the brand felt different when it was personal.


Strategy wasn’t the problem.

Safety was.


What shifted everything wasn’t learning how to show up louder or more consistently, it was learning how to feel grounded enough to lead as myself. To stop performing professionalism. To stop outsourcing my authority to algorithms, opinions, or external validation.

When I built a brand that felt true - not just polished - everything changed.

READY TO JOIN?

You know you're good at what you do, you suspect your content isn't doing you justice, and you're ready to stop playing it safe -  come and take this challenge with me. 


You’re investing time in posting anyway, isn’t it about time it started serving you?

£347 for the full 6 weeks. 


Doors open first week of August.

BOOK YOUR SPOT

Antoinette Daniel is the Founder of Just Helpers, an ethical cleaning company on a mission to tackle modern day slavery in the cleaning industry.


Since refocusing her marketing on her purpose, Antoinette's business has gone on to win multiple industry awards as well as invitations to join national steering groups and speaking engagements. 

I'VE SPENT 20 YEARS HELPING BRANDS GET SEEN

LOUD WOMEN

Loud Women is the Trading Name of Verband Consulting LTD. Company Number 13516027

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