You’re not here to blend in.
You’re here to lead.
And you’re done explaining what you do 47 different ways, hoping one of them will finally stick.
You’re brilliant at what you do - but your message isn’t landing.
The Playbook changes that.
Imagine logging into LinkedIn and knowing exactly what to say.
No more blank screen, no more “what’s the CTA?”, no more rambling voice notes trying to explain what you really do.
Just magnetic, clear messaging that gets your dream clients DMing you.
That’s what The Playbook is here to build.
Know exactly what to say to attract dream clients - and they’ll tell you, “I felt like you were speaking directly to me.”
Stop second-guessing every post or pitch because you finally sound like you - and it’s working.
Have a bank of content ideas that sell without being salesy.
Get featured, invited, DM’d - because people get what you do and why it matters.
Show up with a platform built on power, not performance.
(aka: the practical bits that get you to the magic)
✏️ Your Message
We’ll distil your brilliance into words that are clear, compelling, and totally you.
🔍 Your Story
Because people don’t just buy what you do, they buy into who you are.
🧱 Your Content Pillars
No more guessing. You’ll know exactly what to say and when to say it.
🛠️ Your Strategy
Where you show up, what you talk about, how to bring in leads - it all gets mapped.
📚 Your Playbook
A bespoke, no-fluff guide you’ll keep coming back to every time you write, post, or pitch.
Thoughtful experts ready to be seen as leaders
Women who want to build a business around who they really are
Founders, consultants, creatives and coaches who are done playing small
You, if you’ve ever said: “I know I’m good, I just need to show people.”
Antoinette Daniel is the Founder of Just Helpers, an ethical cleaning company on a mission to tackle modern day slavery in the cleaning industry.
Since refocusing her marketing on her purpose, through The Playbook, Antoinette's business has gone on to win multiple industry awards as well as invitations to join national steering groups and speaking engagements.
The Playbook runs over four months:
Months 1-2: Foundations — message clarity, offer positioning, superpower identification, values alignment, profile revamp, visibility plan.
Months 3-4: Execution — content creation and repurposing, networking strategy, profile building, embedding your marketing plan so you can keep growing with confidence.
Throughout, you’ll have:
✨ Regular 1:1 support (sessions and check-ins)
✨ Done-with-you guidance on everything from your LinkedIn presence to your content pillars
✨ Encouragement, challenge and accountability - no cookie-cutter advice here
You don’t need another content template.
You need a message that lands.
A story that sticks.
And a strategy that finally feels aligned.
You’ve got the magic. Let’s build the platform to match.
Your Investment - £2,999
*Payment Plans Available*
I bring over 20 years experience delivering high-impact marketing, brand and content strategies for some of the best-known brands. So I know a thing or two about standing out in your industry. How you frame your expertise is everything. Something I’m somewhat of a genius at.
I’ve helped clients build a business they LOVE to talk about with offers they LOVE to sell. Transforming the most committed Wallflowers into Confident Creators who know how to turn connections into clients and fans.
Here for the women who want to makes waves.