Antoinette Daniel is the Founder of Just Helpers, an ethical cleaning company on a mission to tackle modern day slavery in the cleaning industry.
Since refocusing her marketing on her purpose, Antoinette's business has gone on to win multiple industry awards as well as invitations to join national steering groups and speaking engagements.
"Felice has been amazing from the outset, she is really engaging and knowledgeable and both fun and professional to work with.
We are still in the early stages of our working relationship and she has already given me some absolute nuggets of advice helping me to understand and feel more in control of my marketing."
“When we started working together, I felt very vague and fuzzy on my service and who it helps,
The work we did together helped me get really clear in ways that I hadn't even imagined I could be that clear.
Now I know who I want to work with, what we're going to do together, and why it matters.
I really felt it all come into alignment.
Now it’s like a North Star that guides me. It's really clear, it's really bright, I know where it is, and know how to orientate myself towards it and it is not going away. It feels fantastic.”
"What sets Felice apart is not only her expertise and knowledge, but also her bright ideas and unwavering motivation. She is a powerhouse of energy and enthusiasm, and her passion for entrepreneurship is contagious. If you are looking to build your empire, I can confidently say that you need not look any further than Felice."
"From the first session, I knew I'd made a good decision. And the results have been immediate - my posts have been getting loads more interactions than previously, I'm clearer on my business strategy and how I want to communicate about it, and I've already had conversations that have moved off social media as a direct result of my activities since joining the group."