Visibility & Voice Audit
Skip the months of frustration.
Get an expert steer on what your marketing is actually doing for you.
You've got real value to add. You know it. The people who've worked with you know it. It's just not coming through online, and you don't have another six months to keep trial-and-erroring your way to an answer.
Sound familiar?
What you're missing is that sweet spot.
Because so often there's a gap between what we THINK our audience understands about us and what they actually see when they look at us through the lens of their own story. And that gap is where your visibility is hiding.
What you're missing is that sweet spot between what you care most about and what your audience needs to hear. The space you can own that's just yours, and recognisably you.
You don't need another growth-hack playbook. You've had the bro-marketing advice that makes your skin crawl the second you try to say it in your own voice. None of it fit. None of it worked. Because none of it was built for you and your business.
Trying to follow someone else's strategy, someone else's voice, is exhausting and fruitless because it requires you to perform expertise. What you need is to figure out what works for your personality, your business and your audience.
What it actually is
The Visibility & Voice Audit
A one-off, done-for-you diagnostic of how your business currently shows up, read through the eyes of the people you're trying to reach — not your own. Not generic advice like "post more" or "speak to your audience's pain" or "just be yourself". It's a forensic look at what's working, what's costing you authority and clients, and what's being said without you realising it.
Visible Self
How you show up. Your profile, your voice, your visual identity, the version of you your audience is currently getting.
Visible Business
What you're actually offering. Your proposition, your messaging, your key topics, whether you're wooing your audience or trying to sleep with them on the first date.
Visible Mission
The why underneath it. What you want to be known for, and whether anything you're currently putting out gets you closer to it.
How it works
Five steps. One clear outcome.
The clarity assessment
Before we even speak, you'll tell me about your business, your offer, what you believe your proposition to be, who your audience is, and what you want to be known for. Answering it honestly usually surfaces the gaps on its own — that's the point.
Session one
We dig into who you are, the bigger vision for your business, and get clear-eyed about the gaps the questionnaire exposes. Including what beliefs or stories you're holding onto that are limiting you in the way you show up.
The audit
I go through everything — profile, content, messaging, key topics, funnel, visual identity — map it against your singular thread and the three pillars, and build you a full documented analysis including a Loom walkthrough of your profile specifically. Every recommendation is ranked as an investment vs. impact call, so you know exactly what's worth doing first.
Session two
We review it together, line by line, until you're 100% happy with it. Recorded and transcribed too.
Your final document
A finished, working document — not a first draft you have to interpret. Clear enough to follow on your own. Practical enough to start booking clients from.
All session recordings and transcripts are yours to keep.
What changes
Before and after.
You stop
- Second-guessing every post before it goes out
- Starting from scratch every time you sit down to write, because you've never had a single thread tying your content together
- Sounding like everyone else in your field because you've never worked out how to sound like you
- Burning hours on tactics that were never right for you in the first place
- Spreading yourself too thin trying to do everything all at once
You start
- Showing up as the version of you that actually reflects what you do and why you're good at it
- Working from one clear thread — the single idea, shift, or transformation that runs through everything you do
- Attracting the right people, not just more people
- Being known for the thing you actually want to be known for, instead of whatever's landed by accident
You do more of
- The work you're good at, because your marketing is finally pulling its weight without it feeling like a full-time job
- Posting from a ready bank of topics and prompts built around your thread, so content stops being something you dread doing
- Saying the thing, plainly, and watching the right people respond to it
Why work with me
I bring over 20 years' experience.
I bring over 20 years' experience delivering high-impact marketing, brand and content strategies for some of the best-known brands. So I know a thing or two about standing out in your industry. How you frame your expertise is everything — something I'm somewhat of a genius at. I've helped clients build a business they love to talk about, with offers they love to sell. Transforming the most committed wallflowers into fearless founders who know how to turn connections into clients and fans.