There's no argument that LinkedIn is a great place to find new clients. In fact, it's the only place dedicated to professional networking and building your brand online.
But with over 1BN users currently registered, how do you start seeking out the right connections for YOUR business?
Does the thought of sliding into people's DMs fill you with dread?
You're going to love what I'm about to show you.
LinkedIn is designed for networking, connecting and building relationships. But so many women are shying away from it because it feels weird or uncomfortable.
Posting content alone won't cut it. If you want to get clients on LinkedIn you need to get in amongst it and put yourself in front of the right people.
I know this from painful first hand experience.
And I know my clients feel it too. That's why I work with them to create a personalised connection plan they can follow to grow their audience and spark new conversations in a non-creepy way that feels natural and effortless.
...how to identify your ideal clients and tips for 'hacking' the search function so you're not faced with millions of profiles.
...how to track your leads and avoid the overwhelm that is the LinkedIn inbox so you don't miss out on opportunities.
...how to start conversations naturally with a whole bunch of personalised DM starters aligned to your business and in your natural voice.
...how to create a simple setup using Sales Navigator to find and track leads (if you're using it).
The LinkedIn Connection Playbook is everything you need to start using LinkedIn confidently to find and connect with potential clients in your existing and wider network.
"As a new b2b business owner, having just left the corporate world, I had a decent number of connections on LinkedIn. Or so I thought. When I analysed them, they were people I’d collected over the past 20 years of being a HR professional and were mainly…HR professionals.
Not my ideal clients.
I did lots of research, trying to find out how to find my ideal client so I could connect and build a relationship, however could I find anything that told me how to do this? Nope.
I signed up for countless free guides – inevitably basic lead magnets – who all advised, ‘hang out where your ideal client hangs out’. Like, duh. If it were that easy, I’d have cracked it and be putting my feet up. No guide told me HOW to find these people or where they hang out until I met the fabulous Felice.
OMG. This gal has the BEST short training on how to find the people who will really make an impact to your business. Simple, easy to follow instructions, jargon free and very accessible. And such good value for money. If you want to spend your time actually cultivating an audience of people who you’d like to work with, STOP signing up for freebies and invest a really small amount of money in Felice’s training.
This angel knows what she’s talking about."
I bring over 20 years experience delivering high-impact marketing, brand and content strategies for some of the best-known brands. So I know a thing or two about standing out in your industry. How you frame your expertise is everything. Something I’m somewhat of a genius at.
I’ve helped clients build a business they LOVE to talk about with offers they LOVE to sell. Transforming the most committed Wallflowers into Fearless Founders who know how to turn connections into clients and fans.