Marketing Strategy & Fractional CMO
Attention-grabbing marketing for attention-worthy women.
Your business has grown. Your marketing hasn't caught up, and it still doesn't sound like you. I build the strategy, the plan and the accountability that turn it into marketing that performs and is unmistakably yours. Then I stay in your corner while you run it.
Sound familiar?
You've outgrown winging it. What got you here was hustle, instinct and a lot of late nights. It worked. Now you've got more offers, more clients and more ambition, and the marketing is still being held together by you, in between everything else.
You have more than one offer
…and no clear plan for how people find, buy and move between them.
You keep saying "funnel" and "automation"
…but you're not sure what to build first, or whether you need it yet.
You want the stage
Podcasts, panels, speaking slots. You know you're worth booking. The pitch and profile need to prove it.
It doesn't sound like you
Somewhere along the way it got sanded down. It's fine. It's polite. It could belong to anyone in your industry.
You don't know your numbers
What you need to sell, at what price, to hit the year you want.
You're the only one deciding
And you'd give a lot for a sharp second brain who knows your business inside out.
Left to my own devices, I'd be chasing seventeen ideas at once. Felice is the reason I'm not. As our fractional CMO, she keeps our sales and marketing on track and keeps me on the straight and narrow. She sets me homework, holds me to it, and kicks my arse when I need it. Which is more often than I'd like to admit. I'm braver and smarter because of her. And it's really fun, which I didn't expect from someone whose job is to make me do the hard stuff. I literally couldn't do this without her.
— Michelle, Founder
The Loud Women Difference
Marketing that performs is only half the job.
Plenty of people can make your marketing more efficient. Funnels, automations and a content calendar will get you more of the same, faster. That was never the goal. You want to look at your own marketing and see the best version of yourself shining back. Your voice, your opinions, your personality, all the way down to how you name, position and price your offers. You want someone to land on your website and think, before they've read a word: "That's so you."
Sounds like you on a good day
Your words, your rhythm, your opinions. Nothing watered down to be palatable. The right people lean in and the wrong ones scroll past.
Looks like you, everywhere
Website, LinkedIn, landing pages, podcast pitches. Every touchpoint feels like the same distinct person, so people remember you and recommend you by name.
Offers only you could sell
How you name, package and price your offers says as much about you as your content does. We make sure it says the right thing, at a price you can say without apologising.
Performance and personality
Every plan, report and recommendation is measured against both. If it gets results but doesn't sound like you, it isn't finished.
The Strategy Day
Where every engagement starts.
Whichever option you choose, we begin with a full day together to map out your next twelve months. Plan, budget, targets. The whole picture, in one place, with the thinking done properly. We also pin down what makes you, you: the voice, the opinions and the personality your marketing should be built around. It becomes the standard everything we make afterwards has to meet. You leave knowing exactly what we're building, why, and how we'll know it's working.
Before
- Full prep audit of your existing marketing and messaging, including how much of you is actually in it
- Review of your offers and pricing
- Your numbers, gathered and read before we sit down
On the day
- Full day strategy and planning (delivered in several shorter sessions if working remotely)
- Next year's marketing plan, mapped out
- Budget and targets, including financial goals
- Offer and pricing decisions made, not deferred
- Your voice, personality and positioning defined, so everything that follows sounds like you
- Messaging sharpened so the right people pay attention
After
- Your delivered plan: a written plan you can run from, not a pile of notes
- The baseline we measure everything against
Two ways to work with me.
Both start with the Strategy Day and both keep you at the centre of your marketing. The difference is how much of my time goes into the doing.
Both options: 6-month minimum engagement · Strategy Day included · Monthly billing available
The Strategist
£800/monthStrategy Day to be agreed separately
For founders who are comfortable with execution, or already have delivery help, and need strategic direction, advice and someone holding them to the plan.
What's included
- Strategy Day to build your 12-month plan
- Weekly accountability so the plan actually gets done
- Monthly reporting with high-priority recommendations, judged on results and on whether it still sounds like you
- Quarterly half-day performance review, with the plan adjusted where it needs to be
- WhatsApp and email access to me for questions, advice and problems
Fractional CMO
£1,500/monthStrategy Day to be agreed separately
For founders who want a marketing lead inside the business — someone who thinks alongside them and builds the assets, plans and profiles that make growth happen.
What's included
- Everything in The Strategist, plus:
- 2 one-to-one consultancy calls every month
- 5 hours of implementation a month: landing pages, profile optimisation, content plan reviews and more, all built in your voice
- Clear monthly actions so you always know what matters most right now
Why work with me
I bring over 20 years' experience delivering high-impact marketing, brand and content strategies for some of the best-known brands. So I know a thing or two about standing out in your industry. How you frame your expertise is everything — something I'm somewhat of a genius at. Now I build marketing for women who deserve far more attention than they're getting, and I'm not interested in polite, forgettable marketing that blends in. Too many brilliant women have been taught to sand themselves down to seem professional. I do the opposite. The things that make you distinct are what people buy, so your marketing should put them front and centre. I'll tell you what's working, what isn't, and what I'd do if it were my business. Then I'll hold you to it.
Your business is worth the attention. Let's go get it.
Marketing that brings in the results and makes people say "that's so you." Book a 30-minute discovery call. We'll talk about where the business is, where you want it to go, and which option fits. No pressure, no hard sell. If it's not right, I'll tell you.